Dec 14, 2019  
2014-2015 Academic Catalogue 
    
2014-2015 Academic Catalogue [ARCHIVED CATALOG]

BU 230 - Principles of Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3

Analysis of the marketing function in business enterprise, including product development, pricing, distribution, and promotion for domestic and global markets. Includes study of market research, environmental scanning and analysis techniques.